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Coach Forward and Associates
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Meet the Team
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  • Our Services
  • Meet the Team
Coach Forward and Associates
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  • Our Services
  • Meet the Team
Schedule a consultation with Coach Forward & Associates Limited

Get to know us

Where we started

Where we started

Where we started

Coach Forward was born out of a passion for people and for enabling them to see the power and beauty in showing up as their authentic selves. Our superpower lies in guiding journeys and helping people tune into what they want and how they want to get there. 

What do we do?

Where we started

Where we started

Using a tailored approach in each of our services we support individuals and teams to harness their unique strengths and effectively target their challenges, unlocking new opportunities for growth.  

Our services

How do we do it?

Where we started

How do we do it?

  Our expert team takes a holistic approach to guiding clients through personal and professional development.  We use a range of tools, assessments and exercises to identify goals and create roadmaps for achieving them.


Our values

Authentic

Courageous

Authentic

We encourage people to show up as their whole self and embrace all they have to give.

Inclusive

Courageous

Authentic

We operate as active bystanders.  We challenge and intervene, addressing bad behaviours without excuse or enablement.

Courageous

Courageous

Transparent

We are committed to growth and see change as opportunities.

Transparent

Work-Life Balance

Transparent

We share information and ideas freely, working collaboratively for collective learning.

Work-Life Balance

Work-Life Balance

Work-Life Balance

We believe in working flexibly to maintain balance, provide support and consistently perform well.

Integrity

Work-Life Balance

Work-Life Balance

We allow our actions to talk for us. We do the right thing, even if no-one else is doing it.

The future belongs to those who believe in the beauty of their dreams.


Eleanor Roosevelt

what our clients say

Executive Coaching in Higher Education

Executive Coaching in Higher Education

Executive Coaching in Higher Education

Working with Kerry has been a transformative experience for me as I stepped into my new leadership role within higher education. Their support in self-reflection, self-esteem, and confidence building has been invaluable. Thanks to Kerry, I have significantly improved my leadership skills, particularly in areas such as self-awareness and p

Working with Kerry has been a transformative experience for me as I stepped into my new leadership role within higher education. Their support in self-reflection, self-esteem, and confidence building has been invaluable. Thanks to Kerry, I have significantly improved my leadership skills, particularly in areas such as self-awareness and personal growth. This development has made me a more confident in leading my team, giving direction and inspiring other and supporting change.  Personally, my sessions gave me the confidence to complete a professional qualification and gain recognition for my achievements that Kerry’s coaching approach helped me realise. 

I highly recommend Kerry to anyone looking to enhance their leadership skills, personal effectiveness and achieve their professional goals.


Harry Allen, Programme Director, Aston University

Organisational Strategy Development

Executive Coaching in Higher Education

Executive Coaching in Higher Education

Kerry facilitated our strategy away day with creativity and humour. She was well prepared and understood our remit well. On the day she got everyone talking to brainstorm and share ideas then did a great job to help us to prioritise and agree a plan going forward. I was really pleased that we made the decision to bring in an external faci

Kerry facilitated our strategy away day with creativity and humour. She was well prepared and understood our remit well. On the day she got everyone talking to brainstorm and share ideas then did a great job to help us to prioritise and agree a plan going forward. I was really pleased that we made the decision to bring in an external facilitator as her experience and impartiality made the day run very smoothly.


 I would be happy to recommend Kerry to others running any kind of similar sessions.


Kate Dinwiddy, Chief Executive, British Association of Perinatal Medicine

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